Examining the moderating role of sense of membership in online review evaluations

Chuan Luo; Xin Luo; Yun Xu; Merrill Warkentin; Choon Ling Sia

doi:10.1016/j.im.2014.12.008

Examining the moderating role of sense of membership in online review evaluations

Chuan Luo
, Xin Luo
, Yun Xu
, Merrill Warkentin
, Choon Ling Sia

Research output: Contribution to journal › Article › peer-review

116 Citations (Scopus)

Abstract

This paper explores how electronic word-of-mouth (eWOM) readers' sense of membership moderates the effects of eWOM antecedent factors on their perceptions of review credibility. To test our hypotheses, we collected 308 samples from two virtual eWOM forums that are famous in China. The results showed that eWOM readers' sense of membership positively moderated argument strength, review sidedness and review rating's effects on review credibility; it also had a negative moderating effect on the relationship between review objectivity and review credibility. Based upon these findings, we discussed the theoretical contributions and practical implications of this study.

Original language	English
Pages (from-to)	305-316
Number of pages	12
Journal	Information and Management
Volume	52
Issue number	3
DOIs	https://doi.org/10.1016/j.im.2014.12.008
Publication status	Published - Apr 2015
Externally published	Yes

Keywords

Electronic word-of-mouth
Review credibility
Sense of membership

Access to Document

10.1016/j.im.2014.12.008

Cite this

@article{cde07c645b9e4bc498a4c5604f487421,

title = "Examining the moderating role of sense of membership in online review evaluations",

abstract = "This paper explores how electronic word-of-mouth (eWOM) readers' sense of membership moderates the effects of eWOM antecedent factors on their perceptions of review credibility. To test our hypotheses, we collected 308 samples from two virtual eWOM forums that are famous in China. The results showed that eWOM readers' sense of membership positively moderated argument strength, review sidedness and review rating's effects on review credibility; it also had a negative moderating effect on the relationship between review objectivity and review credibility. Based upon these findings, we discussed the theoretical contributions and practical implications of this study.",

keywords = "Electronic word-of-mouth, Review credibility, Sense of membership",

author = "Chuan Luo and Xin Luo and Yun Xu and Merrill Warkentin and Sia, \{Choon Ling\}",

note = "Publisher Copyright: {\textcopyright} 2014 Elsevier B.V.",

year = "2015",

month = apr,

doi = "10.1016/j.im.2014.12.008",

language = "English",

volume = "52",

pages = "305--316",

number = "3",

}

TY - JOUR

T1 - Examining the moderating role of sense of membership in online review evaluations

AU - Luo, Chuan

AU - Luo, Xin

AU - Xu, Yun

AU - Warkentin, Merrill

AU - Sia, Choon Ling

PY - 2015/4

Y1 - 2015/4

N2 - This paper explores how electronic word-of-mouth (eWOM) readers' sense of membership moderates the effects of eWOM antecedent factors on their perceptions of review credibility. To test our hypotheses, we collected 308 samples from two virtual eWOM forums that are famous in China. The results showed that eWOM readers' sense of membership positively moderated argument strength, review sidedness and review rating's effects on review credibility; it also had a negative moderating effect on the relationship between review objectivity and review credibility. Based upon these findings, we discussed the theoretical contributions and practical implications of this study.

AB - This paper explores how electronic word-of-mouth (eWOM) readers' sense of membership moderates the effects of eWOM antecedent factors on their perceptions of review credibility. To test our hypotheses, we collected 308 samples from two virtual eWOM forums that are famous in China. The results showed that eWOM readers' sense of membership positively moderated argument strength, review sidedness and review rating's effects on review credibility; it also had a negative moderating effect on the relationship between review objectivity and review credibility. Based upon these findings, we discussed the theoretical contributions and practical implications of this study.

KW - Electronic word-of-mouth

KW - Review credibility

KW - Sense of membership

UR - https://www.scopus.com/pages/publications/84924404148

U2 - 10.1016/j.im.2014.12.008

DO - 10.1016/j.im.2014.12.008

M3 - Article

AN - SCOPUS:84924404148

SN - 0378-7206

VL - 52

SP - 305

EP - 316

JO - Information and Management

JF - Information and Management

IS - 3

ER -

Examining the moderating role of sense of membership in online review evaluations

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this