Abstract
There are somelimitations incommunication design research methodologies and processes due to the technological and social changes. Some researchers have explored the factors that influence users’ behaviour, and have adopted human-centred approaches. Based onthe human-centred approach, the role of emotions in the process of obtaining information has been recognised; however, few studies have investigated how effective it is. Therefore, this study investigated the effectiveness of adopting emotional concerns in designing warning pictorials regarding security awareness. A field experiment was conducted to examine the effectiveness of designing emotional warning pictorials in communication design for security awareness. We expect that this research will serve as a starting point for optimising the security awareness on the Internet from an emotional perspective.
Original language | English |
---|---|
Pages (from-to) | 71-77 |
Number of pages | 7 |
Journal | New Design Ideas |
Volume | 1 |
Issue number | 1 |
Publication status | Published - 2017 |
Keywords
- Affective influence
- Communication design
- Emotion
- Warning pictorials