Environment Sustainability Is a Corporate Social Responsibility: Measuring the Nexus between Sustainable Supply Chain Management, Big Data Analytics Capabilities, and Organizational Performance

Sustainability has profound implications for environmental competitiveness, yet little has been done to study the feasibility of sustainable supply chain management (SSCM) practices as a predictor of organizational performance (operational and environmental performance). By integrating stakeholder theory and dynamic capability theory, this study aims to determine the impact of corporate social responsibility (CSR) on SSCM practices and assess its impact on organizational performance. This research also investigates the role of big data analytical capabilities (BDAC) in mediating the relationship between SSCM practices and organizational performance. The authors collected data online, examined 320 valid responses, and tested research hypotheses. The findings suggest that CSR (both internal and external CSR) positively promotes SSCM practices and contributes to expanding dynamic capacity theory in the context of BDA capabilities. BDAC is also a key mediator between SSCM practices and organizational performance. These results contribute to and improve the research on stakeholder theory and SSCM practice and provide a new perspective for scholars to further study this issue.