@inproceedings{02836908d97640cc87d26f816adcca54,
title = "Emotion loop: From empathy to sympathy - A sustainable social design strategy for organ donation in Hong Kong",
abstract = "The Shortage of Donors for Organ Transplant is severe in Hong Kong. This paper envisions a potential resolution of this critical issue by implementing a sustainable social design strategy based on human affects of empathy and sympathy. As a matter-of-fact, many studies have been done on measuring attitudes and commitment to organ donation while other studies focused on the promotion of the organ donor card. Those surveys pointed out a discrepancy between positive attitude and low commitment rate to donation. This paper is to make a case for a new Organ Donation scheme which embraces emotional, functional and spiritual needs of both patients and potential donors. The scheme involves collaborative networks and interpersonal channels of communication. It results in a viral marketing strategy which involves empathy and sympathy as stimuli of the altruistic behaviors.",
keywords = "Altruism, Empathy, Organ donation, Societal design strategy, Sympathy, Viral marketing",
author = "Bruce Wan",
year = "2008",
language = "English",
isbn = "9789881748928",
series = "Proceedings from the 6th Conference on Design and Emotion 2008",
booktitle = "Proceedings from the 6th Conference on Design and Emotion 2008",
note = "6th Conference on Design and Emotion 2008 ; Conference date: 06-10-2008 Through 09-10-2008",
}