TY - GEN
T1 - Electronic word-of-mouth
T2 - 18th International Conference on Electronic Commerce, ICEC 2016
AU - Wang, Xiaorong
AU - Peng, Lifang
AU - Luo, Xin
N1 - Publisher Copyright:
© 2016 ACM.
PY - 2016/8/17
Y1 - 2016/8/17
N2 - In the past decade, electronic word-of-mouth (eWOM) research has attracted scholars' considerable interest. Based on a systematic review of 173 articles, we conducted a multilevel analysis including individual, group, market, and social level. We employed the social communication framework to summarize and classify prior eWOM studies. We further identified key factors from the antecedents, outcomes, mediators, and moderators of eWOM communication. The holisitc review will provide an important and synergistic foundation for future eWOM research.
AB - In the past decade, electronic word-of-mouth (eWOM) research has attracted scholars' considerable interest. Based on a systematic review of 173 articles, we conducted a multilevel analysis including individual, group, market, and social level. We employed the social communication framework to summarize and classify prior eWOM studies. We further identified key factors from the antecedents, outcomes, mediators, and moderators of eWOM communication. The holisitc review will provide an important and synergistic foundation for future eWOM research.
KW - Electronic word-of-mouth (eWOM)
KW - Level of analysis
KW - Online reviews
KW - Systematic review
UR - https://www.scopus.com/pages/publications/84988700481
U2 - 10.1145/2971603.2971640
DO - 10.1145/2971603.2971640
M3 - Conference contribution
AN - SCOPUS:84988700481
T3 - ACM International Conference Proceeding Series
BT - Proceedings of the 18th Annual International Conference on Electronic Commerce
Y2 - 17 August 2016 through 19 August 2016
ER -