Does a Professional Sport Team’s Corporate Social Responsibility (CSR) Initiative Increase Fans’ Trust in the Team and CSR Participation Intention? A Moderated Mediation Model
- Young Suk Oh
- , Skye G. Arthur-Banning
- , Yoseph Mamo
- , Weisheng Chiu
Research output: Contribution to journal › Article › peer-review
4
Citations
(Scopus)