Design and development of intelligent decision support prototype system for social media competitive analysis in fashion industry

Eric W.T. Ngai, S. S. Lam, J. K.L. Poon, Bin Shen, Karen K.L. Moon

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)

Abstract

This paper describes the design and development of an intelligent decision support system (IDSS) for competitive analysis of social media in the fashion industry. A web-based prototype system is designed and developed to assist in monitoring the growing Internet media, protect fashion brands and products, and provide support for social media competitive analysis in the fashion industry through social media. In this study, a social media value grid that allows managers to use social media technology in the fashion business and add value for managers is proposed. Four propositions are presented as the research agenda in examining the ability of social media technology to improve the operations management of a fashion company.

Original languageEnglish
Title of host publicationFashion and Textiles
Subtitle of host publicationBreakthroughs in Research and Practice
Pages211-232
Number of pages22
ISBN (Electronic)9781522534334
DOIs
Publication statusPublished - 1 Jan 2017

Fingerprint

Dive into the research topics of 'Design and development of intelligent decision support prototype system for social media competitive analysis in fashion industry'. Together they form a unique fingerprint.

Cite this