TY - CHAP
T1 - Cross-Cultural Affective Design in AI-Generated Art
T2 - Developing Culturally-Inclusive Creative AI
AU - Ho, Amic G.
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
PY - 2026
Y1 - 2026
N2 - This study examines the potential for developing culturally inclusive artificial intelligence to create emotionally engaging visual art on a global scale. The study employed a mixed-methods approach, involving twelve participants from diverse cultural backgrounds, comprising both expert and non-specialist designers. Participants evaluated AI-generated graphics using culturally relevant motifs, typefaces, and colour schemes. Quantitative assessments of cultural authenticity and sensitivity were augmented with qualitative enquiries to examine interpretive frameworks and emotional responses. Because of the small sample, however, the quantitative results were interpreted cautiously and in recognition of the apparent lack of statistical power. The findings indicate that the identification of the utilised components is affected by cultural proximity, professional expertise, and emotional significance among the participants. Design specialists emphasise typographic precision and formal relationships, whereas individuals with native cultural experience prioritise contextuality and iconicity. Emotional authenticity is recognised as a vital criterion in the acceptance or rejection of AI-generated cultural artefacts. The study contends that attaining a culturally inclusive creative AI necessitates a participatory approach that involves cultural practitioners in data curation, model training, and model evaluation. This paradigm for AI-inspired art aims to enhance representation and foster creativity in AI-generated creations through collaborative equity. This entails the creation of more comprehensive annotated datasets and context-aware engines. The findings offer empirically derived insights into the creation of culturally informed, technologically sophisticated AI systems to facilitate more egalitarian and respectful global digital innovation.
AB - This study examines the potential for developing culturally inclusive artificial intelligence to create emotionally engaging visual art on a global scale. The study employed a mixed-methods approach, involving twelve participants from diverse cultural backgrounds, comprising both expert and non-specialist designers. Participants evaluated AI-generated graphics using culturally relevant motifs, typefaces, and colour schemes. Quantitative assessments of cultural authenticity and sensitivity were augmented with qualitative enquiries to examine interpretive frameworks and emotional responses. Because of the small sample, however, the quantitative results were interpreted cautiously and in recognition of the apparent lack of statistical power. The findings indicate that the identification of the utilised components is affected by cultural proximity, professional expertise, and emotional significance among the participants. Design specialists emphasise typographic precision and formal relationships, whereas individuals with native cultural experience prioritise contextuality and iconicity. Emotional authenticity is recognised as a vital criterion in the acceptance or rejection of AI-generated cultural artefacts. The study contends that attaining a culturally inclusive creative AI necessitates a participatory approach that involves cultural practitioners in data curation, model training, and model evaluation. This paradigm for AI-inspired art aims to enhance representation and foster creativity in AI-generated creations through collaborative equity. This entails the creation of more comprehensive annotated datasets and context-aware engines. The findings offer empirically derived insights into the creation of culturally informed, technologically sophisticated AI systems to facilitate more egalitarian and respectful global digital innovation.
KW - Affective design
KW - AI-generated art
KW - Cultural authenticity
UR - https://www.scopus.com/pages/publications/105030272344
U2 - 10.1007/978-3-032-11930-8_16
DO - 10.1007/978-3-032-11930-8_16
M3 - Chapter
AN - SCOPUS:105030272344
T3 - Springer Series in Design and Innovation
SP - 161
EP - 169
BT - Springer Series in Design and Innovation
ER -