@inbook{15d0198d637e4c27b30fca1f536b60fe,
title = "Create a Visual Distinctness Web Page to Effect on-line Advertising Effectiveness",
abstract = "The emergence of electronic marketing on the Web has created many issues for Web researchers trying to discover effective design ways to advertise via the Web. The way different design features are used varies from simple and complex plaint text to colour backgrounds and moveable graphic styles to produce special visual effects to draw the viewer{\textquoteright}s attention. The variables of Web page design features, differentiating between effective and less effective, are the core Issues to be examined in this research. This paper describes the design of the experiment and suggests a set of user friendly implementation guidelines and tool usage which will benefit on-line advertising.",
keywords = "Animated Effect, Animated Graphic, Animated Image, Colour Design, Visual Distinctness",
author = "Sandy Tse and Philip Tsang",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-17356-6_153",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
pages = "498--501",
booktitle = "Developments in Marketing Science",
}