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Consumers' Preferences and Attitudes Toward Mobile Office Use: A Technology Trade-Off Research Agenda

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Consumer preferences, attitudes, and behavior concerning product choice can be of vital importance in the development process and implementation of innovative products or services. The mobile office (MO) is becoming achievable in the business-to-employee (B2E) arena as more work is completed outside the office and the fixed office boundaries extend well beyond the spectrum of the desktop. Potential MO providers (e.g., employers) will encounter adoption resistance as users experience uncertainty. This paper investigates the critical factors in the decision models of consumers when evaluating the acceptance and intention to use MO. It will provide research guidelines for MO designers and developers, IT/IS managers, and IS researchers.

Original languageEnglish
Title of host publicationMobile Computing
Subtitle of host publicationConcepts, Methodologies, Tools, and Applications: Volumes 1-6
Pages2203-2211
Number of pages9
Volume4
ISBN (Electronic)9781605660554
DOIs
Publication statusPublished - 1 Jan 2008
Externally publishedYes

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