Abstract
This paper examines consumers’ attitudes towards advertising by accountants in New Zealand. The research clearly demonstrates that consumers would react favourably to such advertising and that, rather than diminishing it, advertising of accountancy services would clearly benefit the profession.
| Original language | English |
|---|---|
| Pages (from-to) | 243-255 |
| Number of pages | 13 |
| Journal | International Journal of Advertising |
| Volume | 12 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 Jan 1993 |
| Externally published | Yes |