| Original language | English |
|---|---|
| Title of host publication | The 33rd European Marketing Academy Conference (EMAC): Worldwide Marketing, 18-21 May 2004, Murcia |
| Publication status | Published - 2004 |
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Consumer Satisfaction and Profitability: A Panel Data Analysis
- Matthew YEUNG
- , Christine Ennew
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review