Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents
- Johan Bruwer
- , Justin Cohen
- , Carl Driesener
- , Armando Corsi
- , Richard Lee
- , Ava Huang
- , Larry Lockshin
Research output: Contribution to journal › Article › peer-review
9
Citations
(Scopus)