Business-to-business relationship quality: An IMP interaction-based conceptualization and measurement

Although relationship quality is recognized as a central construct in the relationship marketing literature, relatively little attention has been paid to the issues of: the dimensions of relationship quality, and the directional relationship between relationship quality and related service evaluation outcomes. This study seeks to provide alternative conceptualization of business-to-business relationship quality based on the well-established IMP interaction model and to clarify the relationship between relationship quality and service quality. The findings from an empirical study, support the hypothesis that relationship quality, defined as a higher-order construct of cooperation, adaptation, and atmosphere, has a positive impact on service quality.