Branding Right Allocation and Governance of Cross-Border Collaboration: The Instance of International Hotels

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of International Business Annual Meeting, Copenhagen, Denmark
Publication status	Published - 2019
Event	Academy of International Business Annual Meeting, AIB 2019 - Denmark Duration: 24 Jun 2019 → …

Conference	Academy of International Business Annual Meeting, AIB 2019
Period	24/06/19 → …

Cite this

@inproceedings{98c8b339c10e4096860037c5744dfc50,

title = "Branding Right Allocation and Governance of Cross-Border Collaboration: The Instance of International Hotels",

author = "Chen, \{Shih Fen S.\} and LIAW, \{Chya Yi\}",

year = "2019",

language = "English",

booktitle = "Academy of International Business Annual Meeting, Copenhagen, Denmark",

note = "Academy of International Business Annual Meeting, AIB 2019 ; Conference date: 24-06-2019",

}

TY - GEN

T1 - Branding Right Allocation and Governance of Cross-Border Collaboration: The Instance of International Hotels

AU - Chen, Shih Fen S.

AU - LIAW, Chya Yi

PY - 2019

Y1 - 2019

M3 - Conference contribution

BT - Academy of International Business Annual Meeting, Copenhagen, Denmark

T2 - Academy of International Business Annual Meeting, AIB 2019

Y2 - 24 June 2019

ER -