Branding Options and Room Rates of International Franchise Hotels: Empirical Evidence from China

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of International Business Annual Meeting
Publication status	Published - 2019
Event	Academy of International Business Annual Meeting, AIB 2019 - Denmark Duration: 24 Jun 2019 → …

Conference	Academy of International Business Annual Meeting, AIB 2019
Period	24/06/19 → …

Cite this

@inproceedings{41c83bf7500843fd8032899eee0cdc78,

title = "Branding Options and Room Rates of International Franchise Hotels: Empirical Evidence from China",

author = "LIAW, \{Chya Yi\} and Chen, \{Shih Fen S.\}",

year = "2019",

language = "English",

booktitle = "Academy of International Business Annual Meeting",

note = "Academy of International Business Annual Meeting, AIB 2019 ; Conference date: 24-06-2019",

}