Branding on International Hotels: An Agency View

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of Management Annual Meeting, Anaheim, U.S.A.
Publication status	Published - 2016
Event	Academy of Management Annual Meeting, AOM 2016 - Anaheim, U.S.A. Duration: 1 Aug 2016 → …

Conference	Academy of Management Annual Meeting, AOM 2016
Period	1/08/16 → …

Cite this

@inproceedings{a976e0983c3e4c6991323082da4cea5c,

title = "Branding on International Hotels: An Agency View",

author = "Chen, \{Shih Fen S.\} and LIAW, \{Chya Yi\}",

year = "2016",

language = "English",

booktitle = "Academy of Management Annual Meeting, Anaheim, U.S.A.",

note = "Academy of Management Annual Meeting, AOM 2016 ; Conference date: 01-08-2016",

}