Bifactor analysis of motivation for charity sport event participation

Weisheng Chiu, Young joo Lee, Doyeon Won

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)

Abstract

The purpose of this study was to examine the utility of the existing subscales of charity sport events (CSEs) participation motivation by adopting both a second-order modeling and a bifactor modeling approaches. The results with 488 college students revealed that the bifactor model provided a better interpretation of the data compared to second-order model. The five-factor CSE motivation significantly predict the intention to participate in CSEs along with two domain-specific motivations, namely ‘sport and event’ and ‘cause’ while other three domain-specific motivations including ‘philanthropic’, ‘social interaction’, and ‘reference group’ are not statistically significant predictors. The results suggest that the bifactor model is more useful in predicting this group’s participation in charity sport events.

Original languageEnglish
Pages (from-to)1-13
Number of pages13
JournalInternational Review on Public and Nonprofit Marketing
Volume13
Issue number1
DOIs
Publication statusPublished - 1 Apr 2016
Externally publishedYes

Keywords

  • Bifactor modeling
  • Charity sport events
  • Nonprofit marketing
  • Participation motivation

Fingerprint

Dive into the research topics of 'Bifactor analysis of motivation for charity sport event participation'. Together they form a unique fingerprint.

Cite this