TY - GEN
T1 - Battles of Mobile Payment Networks
T2 - 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017
AU - Zhang, Kem Z.K.
AU - Yang, Qianwen
AU - Gong, Xiang
AU - Lee, Matthew K.O.
PY - 2018/12
Y1 - 2018/12
N2 - This study examines the impacts of network effect strategies, namely network structure and technology complementarity, on mobile payment (MP) loyalty. Drawing on network effect and the dedication/constraint-based model, this study proposes that network structure and technology complementarity will reinforce perceived benefits (i.e., dedication factor) and switching cost (i.e., constraint factor), which in turn formulate MP loyalty. We conduct an online survey with 318 MP users to empirically validate the model. The key findings include (1) network structure is a formative construct with size, centrality, and capability dimensions, whereas technology complementarity is a multidimensional construct with platform-application, application-service, and service-strategy elements; (2) network structure and technology complementarity exerts influences on MP loyalty through the underlying dedication-based mechanism, i.e., perceived benefits, and constraint-based mechanism, i.e., switching cost. Theoretical and practical implications and the opportunities for future research are discussed.
AB - This study examines the impacts of network effect strategies, namely network structure and technology complementarity, on mobile payment (MP) loyalty. Drawing on network effect and the dedication/constraint-based model, this study proposes that network structure and technology complementarity will reinforce perceived benefits (i.e., dedication factor) and switching cost (i.e., constraint factor), which in turn formulate MP loyalty. We conduct an online survey with 318 MP users to empirically validate the model. The key findings include (1) network structure is a formative construct with size, centrality, and capability dimensions, whereas technology complementarity is a multidimensional construct with platform-application, application-service, and service-strategy elements; (2) network structure and technology complementarity exerts influences on MP loyalty through the underlying dedication-based mechanism, i.e., perceived benefits, and constraint-based mechanism, i.e., switching cost. Theoretical and practical implications and the opportunities for future research are discussed.
KW - Dedication/constraint-based model
KW - Mobile payment loyalty
KW - Network effect
KW - Network structure
KW - Technology complementarity
UR - https://www.scopus.com/pages/publications/85059488298
M3 - Conference contribution
AN - SCOPUS:85059488298
T3 - ICIS 2017: Transforming Society with Digital Innovation
BT - Proceedings of the 38th International Conference on Information Systems (ICIS 2018)
Y2 - 10 December 2017 through 13 December 2017
ER -