TY - JOUR
T1 - An integrated model of consumers' decision-making process in social commerce
T2 - a cross-cultural study of the United States and China
AU - Chiu, Weisheng
AU - Oh, Ga Eun (Grace)
AU - Cho, Heetae
N1 - Publisher Copyright:
© 2022, Emerald Publishing Limited.
PY - 2023/6/27
Y1 - 2023/6/27
N2 - Purpose: The purpose of this study was to understand consumers' continuance intention to purchase in social commerce from an integrated perspective of the expectation confirmation model (ECM) and information adoption model (IAM). Moreover, the cultural difference between the United States and China was explored in the integrated model. Design/methodology/approach: A total of 1,589 responses were collected from American (n = 725) and Chinese consumers (n = 864). The partial least squares structural equation modeling (PLS-SEM) was applied to perform measurement assessment, structural model and multiple group analysis. Findings: Results showed that consumers' continuance intention to purchase in social commerce was significantly predicted by the integrated model. Within the ECM, confirmation of expectations positively affected information usefulness and satisfaction, and information usefulness positively influenced satisfaction, which further led to continuance intention. Moreover, within the IAM, both argument quality and source credibility positively affect information usefulness, which leads to information adoption and continuance intention to purchase in social commerce. In addition, the influences of information usefulness on information adoption and continuance intention to purchase in social commerce were stronger for American consumers. Originality/value: The findings of this study gain a better understanding of consumers' decision-making process and cultural differences between American and Chinese consumers.
AB - Purpose: The purpose of this study was to understand consumers' continuance intention to purchase in social commerce from an integrated perspective of the expectation confirmation model (ECM) and information adoption model (IAM). Moreover, the cultural difference between the United States and China was explored in the integrated model. Design/methodology/approach: A total of 1,589 responses were collected from American (n = 725) and Chinese consumers (n = 864). The partial least squares structural equation modeling (PLS-SEM) was applied to perform measurement assessment, structural model and multiple group analysis. Findings: Results showed that consumers' continuance intention to purchase in social commerce was significantly predicted by the integrated model. Within the ECM, confirmation of expectations positively affected information usefulness and satisfaction, and information usefulness positively influenced satisfaction, which further led to continuance intention. Moreover, within the IAM, both argument quality and source credibility positively affect information usefulness, which leads to information adoption and continuance intention to purchase in social commerce. In addition, the influences of information usefulness on information adoption and continuance intention to purchase in social commerce were stronger for American consumers. Originality/value: The findings of this study gain a better understanding of consumers' decision-making process and cultural differences between American and Chinese consumers.
KW - Cultural difference
KW - Decision-making process
KW - Expectation confirmation model
KW - Information adoption model
KW - Social commerce
UR - http://www.scopus.com/inward/record.url?scp=85142227542&partnerID=8YFLogxK
U2 - 10.1108/APJML-01-2022-0029
DO - 10.1108/APJML-01-2022-0029
M3 - Article
AN - SCOPUS:85142227542
SN - 1355-5855
VL - 35
SP - 1682
EP - 1698
JO - Asia Pacific Journal of Marketing and Logistics
JF - Asia Pacific Journal of Marketing and Logistics
IS - 7
ER -