A Netnographic Study on Chinese Women’s Guimi Travel Experiences

Xiaolian Chen, Barry Mak

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This chapter aims to provide insight into Chinese women’s guimi travel, which typically refers to Chinese women’s travel with their best female friends. With the rapid proliferation of online communities in China, travel blogs provide a wealth of data and create opportunities for conducting Internet-based research. Based on 25 travel blogs operated by Chinese female tourists who have engaged in guimi travel, a qualitative netnographic analysis was undertaken to explore the essence of the guimi travel experience, as described by Chinese women. This chapter contributes to existing theories of women’s friendships by examining these relationships in the context of tourism. The findings of this chapter are considered through tourism and feminist lenses, suggestions for further research are made, and the theoretical and practical contributions are highlighted.

Original languageEnglish
Title of host publicationWomen, Leisure and Tourism
Subtitle of host publicationSelf-Actualization and Empowerment through the Production and Consumption of Experience
Pages129-139
Number of pages11
ISBN (Electronic)9781789247992
DOIs
Publication statusPublished - 1 Jan 2021
Externally publishedYes

Keywords

  • Female friendships
  • Guimi travel in china
  • Leisure experience
  • Netnographic analysis

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