TY - GEN
T1 - A mixed-methods approach to disclose the influence of twofold information usefulness on sales
AU - Liu, Libo Ivy
AU - Ren, Jimmy S.J.
AU - Song, Long
AU - Mirkovski, Kristijan
N1 - Publisher Copyright:
© 2015 IEEE.
PY - 2015/3/26
Y1 - 2015/3/26
N2 - In the current study, we examine the relative effects of the two types of consumer reviews (i.e., Positive and negative eWOM) on consumers' purchase decisions, and the moderating roles of the two types of information usefulness (i.e., Explicit usefulness and implicit usefulness). Analyzing a large-scale panel data collected from an online shopping site, we found that consumers' purchase decisions are indeed influenced by both positive and negative reviews. In addition, a SVM classifier is built to identify the implicit useful reviews. Our results show that information usefulness, including explicit and implicit useful information, has an important moderating role in consumers' purchase decisions. This study contributes to the existing literature by explaining how information usefulness (i.e., Explicit and implicit usefulness) moderates the influence of consumer review on consumers' purchase decisions, and providing a classifier for consumer reviews through sentiment analysis in online social shopping sites. The results offer important and interesting insights to IS research and practice.
AB - In the current study, we examine the relative effects of the two types of consumer reviews (i.e., Positive and negative eWOM) on consumers' purchase decisions, and the moderating roles of the two types of information usefulness (i.e., Explicit usefulness and implicit usefulness). Analyzing a large-scale panel data collected from an online shopping site, we found that consumers' purchase decisions are indeed influenced by both positive and negative reviews. In addition, a SVM classifier is built to identify the implicit useful reviews. Our results show that information usefulness, including explicit and implicit useful information, has an important moderating role in consumers' purchase decisions. This study contributes to the existing literature by explaining how information usefulness (i.e., Explicit and implicit usefulness) moderates the influence of consumer review on consumers' purchase decisions, and providing a classifier for consumer reviews through sentiment analysis in online social shopping sites. The results offer important and interesting insights to IS research and practice.
KW - Consumer purchase decision
KW - Explicit usefulness
KW - Implicit usefulness
KW - Information usefulness
KW - Mixed-methods
KW - Negative electronic word of mouth
KW - Positive electronic word of mouth
KW - Social commerce
UR - https://www.scopus.com/pages/publications/84944230162
U2 - 10.1109/HICSS.2015.404
DO - 10.1109/HICSS.2015.404
M3 - Conference contribution
AN - SCOPUS:84944230162
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 3345
EP - 3353
BT - Proceedings of the 48th Annual Hawaii International Conference on System Sciences, HICSS 2015
A2 - Bui, Tung X.
A2 - Sprague, Ralph H.
T2 - 48th Annual Hawaii International Conference on System Sciences, HICSS 2015
Y2 - 5 January 2015 through 8 January 2015
ER -