A Critical Overview of Studies on Eye Tracking and Visual Hierarchy

This paper offers a thorough evaluation of recent eye tracking studies in the area of visual hierarchy. The review’s specific goal is to investigate how eye-tracking technology might be used to study cognitive processes in the visual hierarchy while using pertinent characteristics. For this purpose, 30 papers, encompassing 36 investigations, were examined. There are some noteworthy findings. The use of eye-tracking technologies to investigate visual hierarchies has gained much attention recently. Typically, the research would include university students, scientific content, and chronological frequency-count ranges of eye-tracking metrics. Insights into cognitive processes including selection, organisation, and integration might be gleaned by monitoring eyemovement patterns. The studies covered visual hierarchy principles, visual content, and individual differences. To provide recommendations for future research and practice, both existing research gaps and the potential ramifications of prior findings on visual hierarchy design are highlighted.