Abstract
In this research, the cognitive process, which determined an attitude towards technology adoption, was found to be affected by six beliefs: compatibility; enhanced value; perceived benefits; adaptive experiences; perceived difficulty; and suppliers’ commitment. The study also found that the individual external environmental forces did not significantly influence the formation of a behavioural intention to adopt. Future research to investigate whether and how these external factors influence the subsequent diffusion process may be useful in order to develop a better understanding of the impact of the external environments on innovation diffusion in the industrial market.
| Original language | English |
|---|---|
| Pages (from-to) | 266-282 |
| Number of pages | 17 |
| Journal | Journal of Managerial Psychology |
| Volume | 15 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 1 Jun 2000 |
Keywords
- Cognition
- Employee attitudes
- Hong Kong
- Management attitudes
- Models
- Technological change
