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Developing Digital Advertising Ontology to Reveal the Power and User Resistance of Digital Media for the Creation of One-way, Two-way, and Customer-driven Business Communications
Edward HUNG Chor Kin
(PI)
Wu Jieh Yee School of Arts and Social Sciences
Project
:
Research
Overview
Project Details
Status
Finished
Effective start/end date
1/11/19
→
31/03/20
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