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20242025

Research activity per year

Personal profile

Biography

Justin Zeng is a Senior Lecturer at Hong Kong Metropolitan University, where he serves the global business and marketing discipline in the Lee Shau Kee School of Business and Administration. He holds a Bachelor of Arts in English (Business English) from Xiangnan University, a Master of Arts in Global Business Management from City University of Hong Kong, and a Doctor of Philosophy in Marketing from the University of Western Australia.  

Research interests

Business Theory

Entrepreneurial Marketing

Artificial Intelligence in Business

Appointments

Ad hoc reviewer, International Journal of Hospitality Management

Ad hoc reviewer, Electronic Markets

Ad hoc reviewer, Asia Pacific Journal of Marketing and Logistics

Ad hoc reviewer, Journal of Hospitality and Tourism Management

Education/Academic qualification

Doctor, Marketing, Entrepreneurship, University of Western Australia

Award Date: 24 Jul 2024

Master, Global Business Management, City University of Hong Kong

Bachelor, Business English, Xiangnan University

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 1 - No Poverty
    SDG 1 No Poverty

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