Personal profile
Biography
Dr. Yvonne Chen is the Associate Director of Li Ka Shing School of Professional and Continuing Education (LiPACE). Dr. Chen also oversees the Division of Business, Hospitality and Culture, and leads Student Learning Experience Committee to promote and realize the concept of "Total Learning Experience" at LiPACE.
Dr. Chen studied International Hospitality Management in Switzerland, and obtained her Doctor of Hotel and Tourism Management (D.HTM) from the Hong Kong Polytechnic University. She has substantial working experiences in both hotel industry and education field, with diverse exposure in higher education, continuing education and corporate training. Before joining LiPACE, Dr. Chen was the Assistant Professor at Macau Institute for Tourism Study (1st in Macao, 3rd in Asia and 23rd in the world on the QS World University Rankings by Subject 2022). Besides of teaching and managing hotel management programme, she supervised undergraduate and master students to write their thesis. In addition, as the panel member on Quality Tourism Services Accreditation Scheme (QTSAS), Dr. Chen regularly met and discussed quality enhancement initatives with government officials from Macao Tourism Office and representatives from hotel sector, food and beverage sector, travel agency sector and retail sector.
In terms of programme development and corporate/vocational training design and delivery, Dr. Chen partnered with industry partners and hotel department heads to design and develop a number of academic programmes and training courses. She worked in the corporate office of Galaxy Entertainment Group (a mega-sized integrated resort complex with 3 fully owned luxury hotels, casinos, Michelin restaurants, shopping mall and convention center in Macao) for four years. In the Organization Development and Training Department, Dr. Chen performed full spectrum of learning and development functions, including performance improvement analysis, instructional design, training delivery, and learning impact evaluation. She is also specialised in leadership and talent development.
Research interests
- Strategic management
- Crisis management
- Service quality management
- Hotel operations and management
Qualifications
Appointments
- Assistant Professor, Macau Institute for Tourism Study, Macau (2019-2022)
- Manager, Leadership & Talent Development (Corporate Office), Galaxy Entertainment Group, Macau (2017-2019)
- Manager, Instructional Design (Corporate Office), Galaxy Entertainment Group, Macau (2015-2016)
- Programme Manager, OUHK LiPACE, Hong Kong (2011-2015)
- Programme Officer, OUHK LiPACE, Hong Kong (2008-2011)
Memberships
- Panel Member of Quality Tourism Services Accreditation Scheme, Macao Government Tourism Office (2021-2022)
- External Examiner of Higher Diploma of Hospitality Management, Caritas Bianchi College of Careers, Hong Kong (2022-2022)
- External Examiner of Higher Diploma of Tourism Management (Stream of Airline Services, Hospitality, Tourism and Event Management), Hong Kong College of Technology, Hong Kong (2020-2021)
- External Reviewer, Community College of City University/ UWO College Hong Kong, Hong Kong (2020-2021)
- Panelist of Building Successful Careers in the Greater Bay Area, in the 7th Macau International Travel Expo, April 26-28 2019
- External Advisor of Programmes in Recreation, Leisure, Tourism & Hospitality, Caritas Institute of Community Education, Hong Kong (2015-2017)
- Ad hoc reviewers of international journals in hospitality and tourism, such as: International Journal of Hospitality Management, Asia Pacific Journal of Tourism Research, and Journal of Quality Assurance in Hospitality and Tourism
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Collaborations and top research areas from the last five years
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Charting the Course in the Digital Transformation: Navigating the Intersection of the Hospitality Industry and Education
Wan, F., Li, Z., Chen, Y. F. & Lei, C. F., 2025, In: Journal of Hospitality and Tourism Education. 37, 2, p. 214-227 14 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Fighting to lose less when closure is not an option: three-R strategies of fine-dining restaurants during the COVID-19 pandemic
Chen, Y. F., Ren, L., Yan, K. K. & Law, R., 2024, In: Tourism Recreation Research. 49, 5, p. 1096-1113 18 p.Research output: Contribution to journal › Article › peer-review
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Millennials’ hotel restaurant visit intention: An analysis of key online opinion leaders’ digital marketing content
Li, Z., Chan, C., CHEN, Y.-F., Chan, W. W. H. & Im, U. L., 2023, In: Journal of Quality Assurance in Hospitality and Tourism.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus) -
Hotel staycation during the Covid-19 pandemic: An extraordinary experience in the ordinary life
Lo, S. H., Chen, Y. F. & Yan, K. K., 2022.Research output: Contribution to conference › Paper › peer-review
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Negative eWOM Management: How Do Hotels Turn Challenges into Opportunities?
Chen, Y. F., Law, R. & Yan, K. K., 2022, In: Journal of Quality Assurance in Hospitality and Tourism. 23, 3, p. 692-715 24 p.Research output: Contribution to journal › Article › peer-review
28 Citations (Scopus)