Calculated based on number of publications stored in Pure and citations from Scopus
20142024

Research activity per year

Personal profile

Biography

Dr Weisheng Chiu is an Associate Professor and Department Head of Management and Strategy in the Lee Shau Kee School of Business and Administration at the Hong Kong Metropolitan University. Prior to joining HKMU, he was on the Faculty at Keimyung University and The University of Suwon, South Korea. He earned his PhD in Sport Management from Yonsei University, South Korea and MEd from the Graduate Institute of Sport and Leisure Management at the NTNU.

To date, Dr Chiu has published over 90 peer-reviewed articles. Specifically, 75 articles are published in SSCI/SCIE-indexed journals spanning diverse disciplines, including Sport Management and Marketing (Sport Management Review and European Sport Management Quarterly), Tourism (Journal of Travel Research, Current Issue in Tourism, Tourism Review, and Journal of Travel and Tourism Marketing), and Business (Journal of Retailing and Consumer Services, Journal of Marketing Management, and Journal of Consumer Behaviour). His research interests primarily involve exploring psychological variables affecting consumer behavior within sport industry. Additionally, Dr Chiu has been listed among the world's top 2% most-cited scientists in 2023 by Stanford University and Elsevier (Link).

Research interests

  • Sport Marketing
  • Sport Consumer Behavior

Qualifications

BSc [NTNU], MEd [NTNU], PhD [Yonsei University]

Appointments

2023-Present

Hong Kong MetropolitanUniversity, Hong Kong
Department Head of Management and Strategy, Lee Shau Kee School of Business and Administration

2022-2023

Hong Kong MetropolitanUniversity, Hong Kong
Programme Leader of Sports and Recreation Management, Lee Shau Kee School of Business and Administration

2020-Present

Hong Kong MetropolitanUniversity, Hong Kong
Associate Professor, Lee Shau Kee School of Business and Administration

2018-2020
Hong Kong MetropolitanUniversity, Hong Kong
Assistant Professor, Lee Shau Kee School of Business and Administration

2017-2018
Keimyung University, Korea
Assistant Professor, Department of Sport and Leisure Studies

2015-2017
The University of Suwon, Korea
Assistant Professor, Department of Physical Education

Memberships

  • Associate Editor, International Journal of Sport Psychology, 2023 – Present.
  • Editorial Board Member, International Journal of Sports Marketing and Sponsorship, 2024- Present.
  • Editorial Board Member, Korean Journal of Sport Science, 2021 – Present.
  • Editorial Board Member, Research in Dance and Physical Activity, 2023 – Present.
  • Panel Member, Learning Programme Accreditation for Higher Diploma in Leisure and Recreation Management by UOW College Hong Kong, for Hong Kong Council for Accreditation of Academic & Vocational Qualification March 4-5 2020
  • Academic Advisor, Center for Sport Business and Policy, National Tsing Hua University, 2021 – Present.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 7 - Affordable and Clean Energy
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Doctor, Yonsei University

20122016

Master, National Taiwan Normal University

20092011

Bachelor, National Taiwan Normal University

20062009

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