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20142014

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Personal profile

Biography

Ms. Lau obtained her Bachelor of Business Administration (Honours) Degree in Integrated BBA and Master of Science Degree in Marketing from CUHK, and a Master Degree of Business in Research Methods from HKMU. She has extensive teaching experience at undergraduate levels in marketing communications, consumer behaviours and business ethics. Her research interest mainly focuses on the areas of consumer behaviours and corporate social responsibility.

Research interests

  • Marketing Communications
  • Consumer Behaviours
  • Business Ethics

Qualifications

BBA (Hons) [CUHK], MSc [CUHK], MBRM [HKMU]

Memberships

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

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  • 1 Similar Profiles
  • AR interior designer: Automatic furniture arrangement using spatial and functional relationships

    Tang, J. K. T., Lau, W. M., Chan, K. K. & To, K. H., 2014, Proceedings of the 2014 International Conference on Virtual Systems and Multimedia, VSMM 2014. Kenderdine, S., Thwaites, H. & Shaw, J. (eds.). p. 345-352 8 p. 7136652. (Proceedings of the 2014 International Conference on Virtual Systems and Multimedia, VSMM 2014).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    16 Citations (Scopus)