Personal profile
Biography
Dr Tian Vane-ing, Assistant Professor in Marketing, obtained BBA (Hons) CUHK, MPhil CUHK and PhD CUHK. Her research interests include Chinese wisdom and marketing, counterfeit consumption, and fantasy consumption.
Research interests
- Marketing Research
- Chinese Wisdom in Marketing Strategy
- Counterfeit Consumption
- Fantasy Consumption
Qualifications
BBA [CUHK], MPhil [CUHK], PhD [CUHK]
Memberships
Fingerprint
Dive into the research topics where Vane Ing TIAN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Idealism, relativism, and perception of ethicality of employee behavior in Mainland China and Hong Kong
Tian, V. I., Chiu, W. L. W. & Chan, H. Y. C., Jun 2024, In: Asian Journal of Business Ethics. 13, 1, p. 203-220 18 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Understanding Chinese Hospitality Industry Employee Satisfaction and Marketing Performance from a Confucian Perspective
Tian, V. I. & Tse, A. C. B., 2024, In: Journal of Quality Assurance in Hospitality and Tourism. 25, 1, p. 153-164 12 p.Research output: Contribution to journal › Comment/debate
3 Citations (Scopus) -
Understanding corporate culture and business performance from a Confucian perspective
Tian, V. I., Tang, F. & Tse, A. C. B., 18 Mar 2022, In: Asia Pacific Journal of Marketing and Logistics. 34, 4, p. 759-777 19 p.Research output: Contribution to journal › Article › peer-review
20 Citations (Scopus) -
Impermanence Mindset and Market-Focused Dynamic Capability
Tian, V. I., Au, A. K. M. & Tse, A. C. B., 2021, In: Journal of International Consumer Marketing. 33, 1, p. 84-97 14 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation: An Abstract
Tian, V. I., Tang, F. & Tse, A. C. B., 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. p. 21-22 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Projects
- 1 Finished
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Idealism, relativism, cultural dimensions and perception of ethicality of business practices
TIAN, V. I. (PI)
1/01/19 → 31/12/19
Project: Research