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Personal profile


Dr Tian Vane-ing, Assistant Professor in Marketing, obtained BBA (Hons) CUHK, MPhil CUHK and PhD CUHK. Her research interests include Chinese wisdom and marketing, counterfeit consumption, and fantasy consumption.

Research interests

  • Marketing Research
  • Chinese Wisdom in Marketing Strategy
  • Counterfeit Consumption
  • Fantasy Consumption




Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production


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Collaborations and top research areas from the last five years

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