Personal profile
Biography
Serene Wai Tsz Tse is an Assistant Professor in the Department of Global Business and Marketing at the Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University (HKMU). Prior to joining HKMU as a faculty member, she was an Associate Professor in the Tourism Department of Ningbo University in China. Serene completed her post-doctoral fellowship and doctoral studies at the School of Hotel and Tourism Management of The Hong Kong Polytechnic University and earned her Master's degree from Nanyang Technological University in Singapore.
Research interests
- Socio-psychology of Inter-group
- Destination marketing and management
- Attitude and behavior
Memberships
- Editorial Membership for Annals of Tourism Research
- Editorial Membership for Journal of Travel Research
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 10 Reduced Inequalities
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SDG 11 Sustainable Cities and Communities
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SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
Research output
- 26 Article
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Digital technology rituals at heritage sites: how technology–culture fit shapes tourists’ willingness to recommend through dual-Path emotional energy
Chen, S. X., Xu, S., Lai, I. K. W., Tse, S. W. T. & Li, Z., 2026, (Accepted/In press) In: Asia Pacific Journal of Tourism Research.Research output: Contribution to journal › Article › peer-review
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From tourist stereotype to emotional solidarity and Homecoming: Implications for diaspora-origin relationships
Zhou, J., Tse, W. T. S. & Chen, S. X., Jun 2026, In: Journal of Hospitality and Tourism Management. 67, 101448.Research output: Contribution to journal › Article › peer-review
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Heterogeneity of tourists’ destination brand experiences: A segmentation analysis
Zhu, F., Tsz Tse, S. W. & Sun Tung, V. W., Apr 2026, In: Journal of Vacation Marketing. 32, 2, p. 693-708 16 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Advocating Sustainable Tourism in China: A Transitory, Top-Down Stakeholder Engagement Perspective
Tse, S. W. T. & Tung, V. W. S., 1 May 2025, In: International Journal of Tourism Research. 27, 3, e70034.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Attributes influencing peer-to-peer accommodation performance: Classification and the future pathways
Huang, F., Tse, W. T. S., Wu, Z. & Buhalis, D., Apr 2025, In: International Journal of Hospitality Management. 126, 104093.Research output: Contribution to journal › Article › peer-review
Open Access5 Citations (Scopus)