Research output per year
Research output per year
Personal profile
Biography
Serene Wai Tsz Tse is an Assistant Professor in the Department of Global Business and Marketing at the Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University (HKMU). Prior to joining HKMU as a faculty member, she was an Associate Professor in the Tourism Department of Ningbo University in China. Serene completed her post-doctoral fellowship and doctoral studies at the School of Hotel and Tourism Management of The Hong Kong Polytechnic University and earned her Master's degree from Nanyang Technological University in Singapore.
Research interests
- Socio-psychology of Inter-group
- Destination marketing and management
- Attitude and behavior
Memberships
- Editorial Membership for Annals of Tourism Research
- Editorial Membership for Journal of Travel Research
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 17 Partnerships for the Goals
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 29 Article
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Analyzing destination brand experience on tourists' place attachment and revisit intention
Tse, S. W. T. & Tung, V. W. S., 2026, (Accepted/In press) In: Tourism Recreation Research.Research output: Contribution to journal › Article › peer-review
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Digital technology rituals at heritage sites: how technology–culture fit shapes tourists’ willingness to recommend through dual-Path emotional energy
Chen, S. X., Xu, S., Lai, I. K. W., Tse, S. W. T. & Li, Z., 2026, (Accepted/In press) In: Asia Pacific Journal of Tourism Research.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
From tourist stereotype to emotional solidarity and Homecoming: Implications for diaspora-origin relationships
Zhou, J., Tse, W. T. S. & Chen, S. X., Jun 2026, In: Journal of Hospitality and Tourism Management. 67, 101448.Research output: Contribution to journal › Article › peer-review
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Heterogeneity of tourists’ destination brand experiences: A segmentation analysis
Zhu, F., Tsz Tse, S. W. & Sun Tung, V. W., Apr 2026, In: Journal of Vacation Marketing. 32, 2, p. 693-708 16 p.Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus) -
Promotion of proactive communication among hotel customers higher in social anxiety
Yan, Y., Wang, X., Sun, J., Li, F. S. & Tse, W. T. S., Jun 2026, In: Journal of Hospitality and Tourism Management. 67, 101475.Research output: Contribution to journal › Article › peer-review
Projects
- 1 Active
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Striving for an International Education Hub: A Phenomenological Exploration of Social Distance Between Local and Non-Local Students in Hong Kong
TSE, W. T. S. (PI)
1/09/26 → 29/02/28
Project: Research