Calculated based on number of publications stored in Pure and citations from Scopus
19982021

Research activity per year

Personal profile

Biography

Dr Sunny Sui-kwong Lam is a cross-disciplinary scholar and media artist serving as an art advisor and examiner of the Film and Media Arts Group of the Hong Kong Arts Development Council and a member of the Hong Kong Designers Association. He received his PhD in Communication at the School of Journalism and Communication in the Chinese University of Hong Kong, MPhil in Comparative Literature at the University of Hong Kong, MA in Screen Design for Film and Television at Kingston University London, and BSSc in Communication at the School of Communication in the Hong Kong Baptist University. He is now Associate Professor of Advertising and Media Design at the School of Arts and Social Sciences of the Open University of Hong Kong. He served as the Digital Culture Research Centre Director of the Research Institute for Digital Culture and Humanities from 2015 to 2018. And he is Associate Editor of the Springer book series of Digital Culture and Humanities: Challenges and Developments in a Globalized Asia.

Dr Lam has both practical and theoretical skills and knowledge to conduct in-depth academic and marketing research by means of diverse methodologies, especially ethnography and netnography, focus group, multimodal semiotics and discourse analysis, and experimental design. Triangulation and cross-referencing with different conceptual knowledge and empirical findings is the best means to achieve higher level of information and knowledge leading to wisdom. Dr Lam’s expertise in interdisciplinary research and cultural studies of advertising, consumer behavior, digital media, emotional branding, film and media arts, health communication, identity politics, participatory culture, and visual and mobile communication is significant to the rapidly changing development in contemporary creative media and cultural industries.

Research interests

  • Advertising and cultural identities
  • City branding and imaging
  • Digital media and aesthetics
  • Ethnography and netnography
  • Film and television production
  • Globalization and comparative studies
  • Health communication and community studies
  • Social media and digital communication

Qualifications

BSSc [HKBU], MA [Kingston London], MPhil [HKU], PhD [CUHK]

Appointments

2016-2020  Associate Professor and Programme Leader in Creative Advertising and Media Design, School of Arts and Social Sciences, The Open University of Hong Kong

2016-2018  Centre Director of Digital Culture Research Centre of the Research Institute for Digital Culture and Humanities (RIDCH) granted by the Research Grants Council of the HKSAR (UGC/IDS16/14), The Open University of Hong Kong 

2013-2016  Assistant Professor and Programme Leader in Creative Advertising and Media Design, School of Arts and Social Sciences, The Open University of Hong Kong

2012-2013  Video Ethnographer (project-based consultant), Ipsos Ethnography Centre Of Excellence (ECE), Hong Kong

2011-2012  Visiting Senior Lecturer, Department of Communication Studies, School of Communication, Hong Kong Baptist University

2005-2006  Lecturer and Programme Leader in Applied and Media Arts, Hong Kong Art School, Hong Kong Arts Centre

2004  Senior Visual Producer, Central Imaging Department, Television Broadcasts Limited, Hong Kong

2000-2002  Executive Director and Founder, Opus Media Productions Limited, Hong Kong

1997-2002  Lecturer (part-time evening) in Design Studies, Institute of Vocational Education (Shatin and Kwun Tong) and Hong Kong Technical College (Tsing Yi), Hong Kong

1994-1999  Assistant Art Director, Chinese Television Network Limited, Hong Kong

1993-1994  Marketing Support Officer, Advanced Communication Equipment (International) Corporate Limited, Hong Kong

Memberships

  • Member, Society For Hong Kong Studies
  • Panel Member, THEi, VTC – Learning Programme Accreditation for Bachelor of Arts (Hons) in Cinematic Arts and Technology, Hong Kong Council for Accreditation of Academic & Vocational Qualifications
  • Reviewer, Gender and Communication Section of the International Association for Media and Communication Research (IAMCR) Conference: Inhabiting the planet - Challenges for media, communication and beyond, Lyon, France, 9-13 July, 2023
  • Panel Member, Chu Hai College of Higher Education – Learning Programme Re-accreditation for Master of Arts in Global Communication Programme, Hong Kong Council for Accreditation of Academic & Vocational Qualifications 
  • Panel Member, THEi, VTC – Learning Programme Re-accreditation for (i) BA (Hons) in Advertising, (ii) BA (Hons) in Product Design and (iii) BA (Hons) in Fashion Design, Hong Kong Council for Accreditation of Academic & Vocational Qualifications 
  • Specialist, Mass Media and Communication, Journalism, and Public Relations for Hong Kong Council for Accreditation of Academic & Vocational Qualifications 
  • Journal Reviewer, Social Transformations in Chinese Societies 
  • Member, American Academy of Advertising
  • Member, Community of Practice Group for teaching and learning of public relations and advertising (http://www.coms.hkbu.edu.hk/cop-pra/) initated by Professor Kara Chan of the School of Communication, Hong Kong Baptist University
  • Member, Academic Advisory Board, Bachelor of Arts (Hons) in Media Design and Immersive Technology, Department of Journalism and Communication, Hong Kong Shue Yan University
  • Journal Reviewer, International Journal of Cultural Studies
  • Reviewer, Philosophy Theory & Critique Division at the 69th Annual ICA Conference: Communication Beyond Boundaries, Washington D.C., USA, 24-28 May 2019
  • External Examiner, PhD Oral Defense at the School of Communication, Hong Kong Baptist University
  • External Academic Assessor, Postgraduate Diploma/ Postgraduate Certificate in Public Relations and Corporate Communications offered by SPACE, The University of Hong Kong
  • Associate Editor, Digital Culture and Humanities: Challenges and Developments in a Globalized Asia (Series Editor: Tam, Kwok-kan), a Springer book series
  • Judge, MTR Advertising: Best of the Best Awards 2016 and 2017
  • Member, Scientific Advisory Board, AHFE Conference Track: Human Factors in Communication of Design
  • Journal Reviewer, Journal of Communication & Education
  • Journal Reviewer, Critical Studies in Television
  • External Examiner, Bachelor (Hons) in Applied and Media Arts, College of Professional and Continuing Education, Hong Kong Polytechnic University
  • Judge, Animation Commissioning Exercises, Radio and Television Hong Kong
  • Panel Member, Pui Ching Academy’s Programme Validation, Hong Kong Council for Accreditation of Academic & Vocational Qualifications
  • Journal Reviewer, New Media & Society
  • Juror, Award for Best Artist and Award for Young Artist (Film and Media Arts Group, Hong Kong Arts Development Council in 2007, 2009 and 2010
  • Associate Member, Hong Kong Designers Association 
  • Art Advisor, Examiner and Assessor, Film and Media Arts Group of Hong Kong Arts Development Council
  • Juror, Single Screen-based Interactive Media Category of IFVA 2005

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production

Fingerprint

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  • 1 Similar Profiles
  • Running Community Solidarity and Well-Being Motivated by Instagram Multimodal Communications Under the COVID-19 Pandemic

    Lam, S. S. K., 2021, Advances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, 2021. Markopoulos, E., Goonetilleke, R. S., Ho, A. G. & Luximon, Y. (eds.). p. 554-561 8 p. (Lecture Notes in Networks and Systems; vol. 276).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

  • Emotions in advertising: How emotions affect creativity and communication

    Ho, A. G. & Lam, S. S. K., 2020, Advances in Human Factors in Communication of Design - Proceedings of the AHFE 2019 International Conference on Human Factors in Communication of Design. Ho, A. G. (ed.). p. 55-64 10 p. (Advances in Intelligent Systems and Computing; vol. 974).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

  • Introduction: New Art Forms and New Media Spectacles in the Age of Digitization

    LAM, S. S., 2020, New Media Spectacles and Multimodal Creativity in a Globalised Asia: Art, Design and Activism in the Digital Humanities Landscape. Lam, S. S. (ed.). Singapore, p. ix-xvi 8 p. (Digital Culture and Humanities; vol. 3).

    Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

  • Locality and local identity discourses in post-handover Hong Kong brand advertisements

    Lam, S. S. K. & Ng, T. L. S., 2020, Advances in Human Factors in Communication of Design - Proceedings of the AHFE 2019 International Conference on Human Factors in Communication of Design. Ho, A. G. (ed.). p. 86-94 9 p. (Advances in Intelligent Systems and Computing; vol. 974).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

  • The Two Logics of the “Lion Rock Spirit” Re-Represented by FortunePharmHK’s Branding Television Commercial

    LAM, S. S., 2020, New Media Spectacles and Multimodal Creativity in a Globalised Asia: Art, Design and Activism in the Digital Humanities Landscape. Lam, S. S. (ed.). Singapore, Vol. 3. p. 123-139 17 p. (Digital Culture and Humanities; vol. 3).

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review