LAM Sui Kwong Sunny

Dr Sunny Sui-kwong Lam is a cross-disciplinary scholar and media artist serving as assessor and examiner of the Film and Media Arts Group of the Hong Kong Arts Development Council, a member of the Hong Kong Designers Association, and a member of  American Academy of Advertising and European Advertising Academy. He is Associate Professor of Advertising and Media Design at the Department of Creative Arts of the School of Arts and Social Sciences of the Hong Kong Metropolitan University. He co-organized the International Conference of Art, Design & Technology (ICADT) 2024 supported by the IIDS grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (UGC/IIDS16/E01/23). He served as the Digital Culture Research Centre Director of the Research Institute for Digital Culture and Humanities from 2015 to 2018. And then，he is Associate Editor of the Springer book series of Digital Culture and Humanities: Challenges and Developments in a Globalized Asia. He has published several articles in international academic books and journals.

Dr Lam has both practical and theoretical skills and knowledge to conduct in-depth academic and marketing research by means of diverse methodologies, especially ethnography and netnography, focus group, multimodal semiotics and discourse analysis, and experimental design. Triangulation and cross-referencing with different conceptual knowledge and empirical findings is the best means to achieve higher level of information and knowledge leading to wisdom. Dr Lam’s expertise in interdisciplinary research and cultural studies of advertising, consumer behavior, digital media, emotional branding, film and media arts, health communication, identity politics, participatory culture, and visual and mobile communication is significant to the rapidly changing development in contemporary creative media and cultural industries.

• Advertising and cultural identities
• City branding and imaging
• Digital media and aesthetics
• Ethnography and netnography
• Film and television production
• Globalization and comparative studies
• Health communication and community studies
• Social media and digital communication

2016-2020  Associate Professor and Programme Leader in Creative Advertising and Media Design, School of Arts and Social Sciences, The Open University of Hong Kong

2016-2018  Centre Director of Digital Culture Research Centre of the Research Institute for Digital Culture and Humanities (RIDCH) granted by the Research Grants Council of the HKSAR (UGC/IDS16/14), The Open University of Hong Kong 

2013-2016  Assistant Professor and Programme Leader in Creative Advertising and Media Design, School of Arts and Social Sciences, The Open University of Hong Kong

2012-2013  Video Ethnographer (project-based consultant), Ipsos Ethnography Centre Of Excellence (ECE), Hong Kong

2011-2012  Visiting Senior Lecturer, Department of Communication Studies, School of Communication, Hong Kong Baptist University

2005-2006  Lecturer and Programme Leader in Applied and Media Arts, Hong Kong Art School, Hong Kong Arts Centre

2004  Senior Visual Producer, Central Imaging Department, Television Broadcasts Limited, Hong Kong

2000-2002  Executive Director and Founder, Opus Media Productions Limited, Hong Kong

1997-2002  Lecturer (part-time evening) in Design Studies, Institute of Vocational Education (Shatin and Kwun Tong) and Hong Kong Technical College (Tsing Yi), Hong Kong

1994-1999  Assistant Art Director, Chinese Television Network Limited, Hong Kong

1993-1994  Marketing Support Officer, Advanced Communication Equipment (International) Corporate Limited, Hong Kong

• Member, Society For Hong Kong Studies
• Panel Member, THEi, VTC – Learning Programme Accreditation for Bachelor of Arts (Hons) in Cinematic Arts and Technology, Hong Kong Council for Accreditation of Academic & Vocational Qualifications
• Reviewer, Gender and Communication Section of the International Association for Media and Communication Research (IAMCR) Conference: Inhabiting the planet - Challenges for media, communication and beyond, Lyon, France, 9-13 July, 2023
• Panel Member, Chu Hai College of Higher Education – Learning Programme Re-accreditation for Master of Arts in Global Communication Programme, Hong Kong Council for Accreditation of Academic & Vocational Qualifications 
• Panel Member, THEi, VTC – Learning Programme Re-accreditation for (i) BA (Hons) in Advertising, (ii) BA (Hons) in Product Design and (iii) BA (Hons) in Fashion Design, Hong Kong Council for Accreditation of Academic & Vocational Qualifications 
• Specialist, Mass Media and Communication, Journalism, and Public Relations for Hong Kong Council for Accreditation of Academic & Vocational Qualifications 
• Journal Reviewer, Social Transformations in Chinese Societies 
• Member, American Academy of Advertising
• Member, Community of Practice Group for teaching and learning of public relations and advertising (http://www.coms.hkbu.edu.hk/cop-pra/) initated by Professor Kara Chan of the School of Communication, Hong Kong Baptist University
• Member, Academic Advisory Board, Bachelor of Arts (Hons) in Media Design and Immersive Technology, Department of Journalism and Communication, Hong Kong Shue Yan University
• Journal Reviewer, International Journal of Cultural Studies
• Reviewer, Philosophy Theory & Critique Division at the 69th Annual ICA Conference: Communication Beyond Boundaries, Washington D.C., USA, 24-28 May 2019
• External Examiner, PhD Oral Defense at the School of Communication, Hong Kong Baptist University
• External Academic Assessor, Postgraduate Diploma/ Postgraduate Certificate in Public Relations and Corporate Communications offered by SPACE, The University of Hong Kong
• Associate Editor, Digital Culture and Humanities: Challenges and Developments in a Globalized Asia (Series Editor: Tam, Kwok-kan), a Springer book series
• Judge, MTR Advertising: Best of the Best Awards 2016 and 2017
• Member, Scientific Advisory Board, AHFE Conference Track: Human Factors in Communication of Design
• Journal Reviewer, Journal of Communication & Education
• Journal Reviewer, Critical Studies in Television
• External Examiner, Bachelor (Hons) in Applied and Media Arts, College of Professional and Continuing Education, Hong Kong Polytechnic University
• Judge, Animation Commissioning Exercises, Radio and Television Hong Kong
• Panel Member, Pui Ching Academy’s Programme Validation, Hong Kong Council for Accreditation of Academic & Vocational Qualifications
• Journal Reviewer, New Media & Society
• Juror, Award for Best Artist and Award for Young Artist (Film and Media Arts Group, Hong Kong Arts Development Council in 2007, 2009 and 2010
• Associate Member, Hong Kong Designers Association 
• Art Advisor, Examiner and Assessor, Film and Media Arts Group of Hong Kong Arts Development Council
• Juror, Single Screen-based Interactive Media Category of IFVA 2005