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Personal profile


Richard Hrankai (Ph.D) is a Senior Lecturer at the Department of Global Business and Marketing, Hong Kong Metropolitan University (HKMU). Prior joining HKMU as a faculty member, he was an Assistant Profeesor at the Department of Tourism and Service Management of Modul University Vienna in Austria. Richard completed his doctoral studies at the School of Hotel and Tourism Management, The Hong Kong Polytechnic University, and earned his Master degree from Edinburgh Napier University in Scotland.

Richard is a specialist in applying cognitive theories in decision-making contexts related to the consumption of tourism and hospitality services and experiences. His research utilizes state-of-the-practice experimental and data modelling techniques to analyse and predict choice behaviour. His latest research investigates the importance of intermodal pubic transport systems in driving tourist flows to peripheral attractions at urban destinations.

Richard's teaching expertise involves the delivery of several courses in the domain of hospitality management, resulting in positive evaluations by students. In particular, he is an expert in hotel facility management, with the focus on hotel asset management, involving the management of the lodging investments to meet the objectives of the ownership.

Research interests

  • Tourist mobility
  • Transport and tourism
  • Stated choice experiments
  • Heterogenous decision-rules
  • Hotel Asset Management
  • Revenue Management
  • Food & Beverage Management


BSc [University of Pannonia], MSc [Edinburgh Napier University], PhD [PolyU], Certification in Hotel Industry Analytics (CHIA), Hotel Real Estate Investments and Asset Management, Certified Hospitality Educator (CHE)


  • Ad hoc reviewer for Tourism Management, Annals of Tourism Research, Journal of Travel & Tourism Marketing, Journal of Sustainable Tourism

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production


Dive into the research topics where Richard HRANKAI is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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