Personal profile

Biography

Ms. Katherine Wong obtained her Bachelor of Arts (Honors) in Business Administration in the CityU of Hong Kong and Master of Business Administration from the HKUST. Before teaching at the HKMU, she has extensive working experience in advertising agencies specialised in fast moving consumer goods and retail business in a global context. She has proven track record in leveraging consumer insights to develop communication strategies as well as online and offline activation programmes that build brand affinity and drive sales. The campaigns that she involved in has helped clients win awards in marketing effectiveness and creativity. Throughout her career in marketing, she has also actively involved in staff training and development.

Research interests

  • Marketing
  • International Marketing
  • Strategic Marketing
  • Marketing Communications

Qualifications

BA (Hons) [CityU], MBA [HKUST]

Memberships