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Personal profile


Prior to joining academia, Mr George Wei was a seasoned executive with more than 20 years senior management experience in Brand Management, Sales & Marketing, Operation and General Management gained in the Automotive, Luxury Retail and Transport industries in the Greater China Region. In recent few years, he has gained more exposure in ESG and sustainability program development and acted as key liaison with various government authorities. He obtained an MBA degree from the Chinese University of Hong Kong. He is also an engineer qualified by The Hong Kong Institution of Engineers in Manufacturing, Industrial and Systems discipline.   

Research interests

  • Sustainability
  • Innovation and Entrepreneurship
  • Strategic Marketing
  • Quality Management




The Hong Kong Institution of Engineers

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production


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