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Personal profile


Dr. Li (Jenny) JI is a Senior Lecturer at the Department of Global Business and Marketing at Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University. She completed her Ph.D. in Marketing at City University of Hong Kong. Her research interests include B2B marketing strategies (e.g., franchising) and digital marketing (e.g., influencer marketing, live streaming). 


Research interests

  • Strategic Marketing
  • Digital Marketing
  • Consumer Behavior


MSc with Distinction [CityU], Ph.D. [CityU]


  • Ad-hoc Reviewer, AMA Conference
  • Ad-hoc Reviewer, Journal of Business Research
  • Ad-hoc Reviewer, Journal of Brand Management

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production


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