Research output per year
Research output per year
Personal profile
Biography
Dr. Li (Jenny) JI is a Senior Lecturer at the Department of Global Business and Marketing at Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University. She completed her Ph.D. in Marketing at City University of Hong Kong. Her research interests include B2B marketing strategies (e.g., franchising) and digital marketing (e.g., influencer marketing, live streaming).
Research interests
- Strategic Marketing
- Digital Marketing
- Consumer Behavior
Qualifications
MSc with Distinction [CityU], Ph.D. [CityU]
Memberships
- Ad-hoc Reviewer, AMA Conference
- Ad-hoc Reviewer, Journal of Business Research
- Ad-hoc Reviewer, Journal of Brand Management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The bright side of emotional extremity: Evidence from tipping in live streaming platform
Chen, X., Ji, L., Jiang, L. & Huang, J. T., Jan 2023, In: Information and Management. 60, 1, 103726.Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus) -
A Cross-Cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: An Abstract
Wu, S. & Ji, L., 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. p. 483-484 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Conflict Aftermath: Dispute Resolution and Financial Performance in Franchising
Wang, J. J., Grünhagen, M., Ji, L. & Zheng, X., Dec 2020, In: Journal of Retailing. 96, 4, p. 548-562 15 p.Research output: Contribution to journal › Article › peer-review
19 Citations (Scopus) -
Mitigating the Negative Effects of Regional Clustering in Franchising: The Roles of Governance Mechanisms
Vivian Zheng, X., Jenny Ji, L. & Su, C., Sept 2020, In: Journal of Retailing. 96, 3, p. 434-444 11 p.Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus) -
“Boss ceiling effect”: brand downgrading consumption of workplace employees
Jia, F., Yang, Z., Ji, L. & Xu, S., 10 Oct 2020, In: Asia Pacific Journal of Marketing and Logistics. 32, 7, p. 1589-1609 21 p.Research output: Contribution to journal › Article › peer-review
Projects
- 1 Active
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Beyond Numbers: The Differential Effects of Followership Level and Velocity on Influencer Conversion Performance in Sponsored Posts
JI, L. (PI) & ZHENG Vivian Xu (CoI)
1/01/25 → 31/12/26
Project: Research