Personal profile
Biography
Ms. Terry Ng received her BSSc from Hong Kong Baptist University with a major in Public Relations and Advertising, and her MSc in Marketing from The Chinese University of Hong Kong. Prior to her pursuit of an academic career, Terry has been a creative in the advertising and media industry. She started as a copywriter in an international film distributor. Later, she worked for a number of global advertising agencies, including Saatchi & Saatchi, DDB and FCB, where she was subsequently promoted to Associate Creative Director. During her tenure as an advertising creative, Terry has served a wide range of enterprises and organizations in the areas of advertising strategy, concept development, copywriting, brand management and integrated campaign planning. Her works have won some local and overseas awards. Before joining the OUHK, Terry taught at the Hong Kong Institute of Vocational Education.
Research interests
- Copywriting
- Advertising creativity
- Strategic campaign planning
- Media ethics
Qualifications
BSSc (Hons) HKBU
MSc CUHK
Memberships
Judging Panel, MTR Advertising-The Best of The Best Awards 2018
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Research output
- 2 Conference contribution
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跨媒體的創意寫作—香港廣告文案寫作的教學策略
NG, L. S. T., 2022, 華文創意寫作與跨媒體實踐. Taiwan, p. 137 144 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Locality and local identity discourses in post-handover Hong Kong brand advertisements
Lam, S. S. K. & Ng, T. L. S., 2020, Advances in Human Factors in Communication of Design - Proceedings of the AHFE 2019 International Conference on Human Factors in Communication of Design. Ho, A. G. (ed.). p. 86-94 9 p. (Advances in Intelligent Systems and Computing; vol. 974).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review