NG Lai Sim Terry


Research activity per year

Personal profile


Ms. Terry Ng received her BSSc from Hong Kong Baptist University with a major in Public Relations and Advertising, and her MSc in Marketing from The Chinese University of Hong Kong.  Prior to her pursuit of an academic career, Terry has been a creative in the advertising and media industry. She started as a copywriter in an international film distributor. Later, she worked for a number of global advertising agencies, including Saatchi & Saatchi, DDB and FCB, where she was subsequently promoted to Associate Creative Director. During her tenure as an advertising creative, Terry has served a wide range of enterprises and organizations in the areas of advertising strategy, concept development, copywriting, brand management and integrated campaign planning. Her works have won some local and overseas awards. Before joining the OUHK, Terry taught at the Hong Kong Institute of Vocational Education.


Research interests

  • Copywriting
  • Advertising creativity
  • Strategic campaign planning
  • Media ethics


BSSc (Hons) HKBU



Judging Panel, MTR Advertising-The Best of The Best Awards 2018


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