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20192019

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Personal profile

Biography

Mr. Chow is involved in integrated business curriculum teaching. His teaching experience accumulates from various courses, including marketing management, marketing communications, services marketing, strategic marketing, international marketing, brand management and business ethics.

Prior to joining the University, he worked in sales and marketing discipline of HORECA and aircraft engineering industries.

Research interests

  • Integrated Business Study
  • Brand Value
  • Business Ethics

Qualifications

BBA (Hons) [HKBU], PgDip [HKU], MA [Durham]

Memberships

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