Research output per year
Research output per year
Personal profile
Biography
Mr. Chow is involved in integrated business curriculum teaching. His teaching experience accumulates from various courses, including marketing management, marketing communications, services marketing, strategic marketing, international marketing, brand management and business ethics.
Prior to joining the University, he worked in sales and marketing discipline of HORECA and aircraft engineering industries.
Research interests
- Integrated Business Study
- Brand Value
- Business Ethics
Qualifications
BBA (Hons) [HKBU], PgDip [HKU], MA [Durham]
Memberships
Fingerprint
Dive into the research topics where Kin Fung CHOW is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 1 Article
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Sport technology consumers: Segmenting users of sports wearable devices based on technology readiness
Kim, T., Chiu, W. & Chow, M. K. F., 20 May 2019, In: Sport, Business and Management: An International Journal. 9, 2, p. 134-145 12 p.Research output: Contribution to journal › Article › peer-review
36 Citations (Scopus)