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Personal profile


From a seasoned marketer, corporate communications practitioner to academia, Irene is adept at bringing practical industry knowledge and strategic perspectives to classrooms.

Research interests

  • Strategic Marketing
  • Integrated Marketing Communications
  • Crisis Communications
  • Reputation Management
  • Public Relations


BA [PolyU], MBA [University of Birmingham]


Academics Experience

15 years' teaching experience in undergraduate and executive education.

Professional Experience

Marketing and corporate communications executive experience in quasi government, telecommunications, and media.






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