Personal profile
Biography
From a seasoned marketer, corporate communications practitioner to academia, Irene is adept at bringing practical industry knowledge and strategic perspectives to classrooms.
Research interests
- Strategic Marketing
- Integrated Marketing Communications
- Crisis Communications
- Reputation Management
- Public Relations
Qualifications
BA [PolyU], MBA [University of Birmingham]
Appointments
Academics Experience
15 years' teaching experience in undergraduate and executive education.
Professional Experience
Marketing and corporate communications executive experience in quasi government, telecommunications, and media.