Calculated based on number of publications stored in Pure and citations from Scopus
20182024

Research activity per year

Personal profile

Biography

Dr. Sindy Chung obtained her Bachelor of Business Administration (Honors), with concentration on Marketing from CUHK. She also received her Master of Science in Marketing from UCD and PGDE (PVE) from EdUHK. She has been awarded the "Doctor of Business Administration" by HKBU. Prior to joining HKMU, she worked in the sales & marketing field in the manufacturing industry. Therefore, her research interest mainly focuses on the areas of strategic leadership, innovation and international business for small and medium-sized enterprises.

Research interests

  • International Business
  • Strategic Leadership
  • Innovation
  • Digital Transformation

Qualifications

BBA (Hons) [CUHK], MSc [UCD], PGDE (PVE) [EdUHK] (with Credit), DBA [HKBU] (with Merit)

Memberships

  • Member, Beta Gamma Sigma (HKBU Chapter)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure

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Collaborations and top research areas from the last five years

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