If you made any changes in Pure these will be visible here soon.

Personal profile

Biography

Dr. Sindy Chung obtained her Bachelor of Business Administration (Honors), with concentration on Marketing from CUHK. She also received her Master of Science in Marketing from UCD and PGDE (PVE) from EdUHK. She has been awarded the "Doctor of Business Administration" by HKBU. Prior to joining HKMU, she worked in the sales & marketing field in the manufacturing industry. Therefore, her research interest mainly focuses on the areas of strategic leadership, innovation and international business for small and medium-sized enterprises.

Research interests

  • International Business
  • Strategic Leadership
  • Innovation

Qualifications

BBA (Hons) [CUHK], MSc [UCD], PGDE (PVE) [EdUHK], DBA [HKBU]

Appointments

Member, Beta Gamma Sigma (HKBU Chapter)

Memberships