Personal profile


Ms. Chan obtained her Bachelor of Business Administration (Honours) Degree in Integrated BBA and Master of Science Degree in Marketing from CUHK. She has extensive teaching experience at undergraduate levels in marketing communications, services marketing and consumer behaviour. Her research interests focus on the areas of consumer behaviour and corporate social responsibility. Prior to joining the University, she mainly worked in the marketing field in the banking and insurance industries.

Research interests

  • Marketing Communications
  • Services Marketing
  • Consumer Behaviour
  • Corporate Social Responsibility


BBA (Hons) [CUHK], MSc [CUHK]


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production


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