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Personal profile


Chya-Yi Liaw is a faculty specializing in international business at the Lee Shau Kee School of Business and Administration. She earned her BBA from National Chengchi University, Master's degrees from National University of Singapore and Georgia Institute of Technology, and a PhD degree from Ivey Business School, University of Western Ontario. 

Prior to joining the school, she was on the faculty of City University of Hong Kong. She had managerial position in the supply chain industry before returning to school to pursue a PhD.

Research interests

  • International Management Branding rights allocation; Entry mode choices; International hotel branding
  • Branding Rights Allocation
  • Entry Mode Choices
  • International Hotel Branding Issues


BBA [NCCU], MS [NUS], MS [GaTech], PhD [U of Western Ontario]


Assistant Professor, City University of Hong Kong, Hong Kong

Management Specialist, United Parcel Service, Singapore


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure


Dive into the research topics where Chya Yi LIAW is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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