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Personal profile


Dr. Bruce WAN is a senior lecturer at the School of Arts and Social Sciences at Hong Kong Metropolitan University. He is a seasoned researcher, educator, and designer in the field of service and experience design. With over 20 years of experience in the field, including a stint as a lecturer and assistant professor at The Hong Kong Polytechnic University's School of Design, Dr. WAN is well-versed in a range of subjects including design research methods, design thinking, and interface and interaction design.

Dr. WAN's main area of focus is on technology-mediated experience design that supports human flourishing, particularly in the tourism and leisure industries. He is currently working on co-design processes and extended reality solutions to enhance technology-mediated experiences in these sectors. With his expertise in design and technology, Dr. WAN is well-equipped to help organizations and individuals create meaningful, engaging experiences that make a positive impact on society.

Research interests

  • Experience & Service Design
  • Human-Computer Interaction
  • Design Thinking
  • Psychological Well-being
  • Enabling Technology
  • Human-Centered Design
  • Tourism Experience
  • Tourism Innovation


PhD in Experience Design [PolyU - Hong Kong], MDes in Industrial Design [ENSCI - Paris], MHKDA


Reviewer of the following journals and conferences
- The Design Journal, 2021 – present
- ENTER E-Tourism Conference 2021 – present
- SAGE Open, 2020 - present
- Anatolia: an international journal of tourism and hospitality research, 2019
- Journal of information technology & tourism, 2019
- Cumulus, 2018
- Internet Research Journal, 2018
- DesignEd Asia, 2009 – 2016

Keynote and invited speaker of the following conferences:
- Service Design Conference, Hong Kong, 2019
- Design for tourism and hospitality, Tourism Think-Tank - PolyU, 2019

Executive Committee Member, Hong Kong Designers Association, 2010-2021

CDC-HKEAA Committee member, Curriculum Development Council (CDC) and Examinations and Assessment Authority (HKEAA) Committee member on Visual Arts, 2019 – Present


  • Mentor, The Amazing Design People List (, 2022 – present
  • Full member of Hong Kong Designers Association (MHKDA), 2004 - present

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Doctor, Design for Technology-Mediated Memorable and Meaningful Tourism Experiences, Hong Kong Polytechnic University

Award Date: 30 Sept 2021

Master, Objets de mémoire

Award Date: 1 Jan 2000


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