Dr. Bruce WAN is a senior lecturer at the School of Arts and Social Sciences at Hong Kong Metropolitan University. He is a seasoned researcher, educator, and designer in the field of service and experience design. With over 20 years of experience in the field, including a stint as a lecturer and assistant professor at The Hong Kong Polytechnic University's School of Design, Dr. WAN is well-versed in a range of subjects including design research methods, design thinking, and interface and interaction design.

Dr. WAN's main area of focus is on technology-mediated experience design that supports human flourishing, particularly in the tourism and leisure industries. He is currently working on co-design processes and extended reality solutions to enhance technology-mediated experiences in these sectors. With his expertise in design and technology, Dr. WAN is well-equipped to help organizations and individuals create meaningful, engaging experiences that make a positive impact on society.

• Experience & Service Design
• Human-Computer Interaction
• Design Thinking
• Psychological Well-being
• Enabling Technology
• Human-Centered Design
• Tourism Experience
• Tourism Innovation

Reviewer of the following journals and conferences
- The Design Journal, 2021 – present
- ENTER E-Tourism Conference 2021 – present
- SAGE Open, 2020 - present
- Anatolia: an international journal of tourism and hospitality research, 2019
- Journal of information technology & tourism, 2019
- Cumulus, 2018
- Internet Research Journal, 2018
- DesignEd Asia, 2009 – 2016

Keynote and invited speaker of the following conferences:
- Service Design Conference, Hong Kong, 2019
- Design for tourism and hospitality, Tourism Think-Tank - PolyU, 2019

Executive Committee Member, Hong Kong Designers Association, 2010-2021

CDC-HKEAA Committee member, Curriculum Development Council (CDC) and Examinations and Assessment Authority (HKEAA) Committee member on Visual Arts, 2019 – Present

• Mentor, The Amazing Design People List (ADPList.org), 2022 – present
• Full member of Hong Kong Designers Association (MHKDA), 2004 - present