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Dive into the research topics where Ava Jieshan HUANG is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 4 Article
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Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents
Bruwer, J., Cohen, J., Driesener, C., Corsi, A., Lee, R., Huang, A. & Lockshin, L., May 2024, In: Australasian Marketing Journal. 32, 2, p. 139-150 12 p.Research output: Contribution to journal › Article › peer-review
11 Citations (Scopus) -
Understanding consumer perceptions of luxury brands
Romaniuk, J. & Huang, A., 1 Sept 2020, In: International Journal of Market Research. 62, 5, p. 546-560 15 p.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus) -
Consumer response to price changes in higher-priced brands
Huang, A., Dawes, J., Lockshin, L. & Greenacre, L., Nov 2017, In: Journal of Retailing and Consumer Services. 39, p. 1-10 10 p.Research output: Contribution to journal › Article › peer-review
38 Citations (Scopus) -
Wine product involvement and consumers' BYOB behaviour in the South Australian onpremise market
Bruwer, J. & Huang, J., 15 Jun 2012, In: Asia Pacific Journal of Marketing and Logistics. 24, 3, p. 461-481 21 p.Research output: Contribution to journal › Article › peer-review
77 Citations (Scopus)