Personal profile
Biography
Dr. Amic G. Ho is a design scholar, typographer, and communication designer. His design expertise and research interests are in typography, emotion & design and communication design. Dr. Ho served as conference chair and editor of proceedings in the International Conference on Human Factors in Communication of Design (AHFE), scientific board member and session chair in the International Conference on Affective and Pleasurable Design (AHFE). Moreover, he served as an associate editor for Design Principles & Practices and has acted as a reviewer for several design journals including the International Journal of Design Research, International Journal of Food Design, She Ji: The Journal of Design, Economics, and Innovation. His research has been published in various academic journals, as conference papers and proceedings.
Dr. Ho has participated in various design competitions and has received awards such as the Special Awards 2016 & 2017 at the Korean Society of Design Science: International invitational exhibition; the Graduate Scholar Award 2010 at the 4th International Conference on Design Principles and Practices; Innobrand-Young Design Talent Award 2007; ICOGRADA, the International Logo Biennial Award, and VIS 2006, etc.
Research interests
- Typography
- Emotion & Design
- Communication & Experience Design
- Design Education
Qualifications
PhD Des (PolyU), MEd (HKU), MDes (PolyU), BA(Hons) Des (PolyU) FHEA, FRSA, FCollT, MISTD
Appointments
Principal Investigator, DNP Foundation for Cultural Promotion Research Grants for Academic Studies Relating to Graphic Design and Graphic Art, “Hong Kong Design Story: Study on the Development of Typography” (Reference no.: 2017A27), 2017-2019
Principal Investigator, Competitive Research Funding Schemes – FDS project, “Guiding Emotion: Constructing New Approach for Design Studies”, Research Grants Council, (Reference no.: UGC/FDS16/E06/19), 2019-2021
Memberships
- Conference Chair & Editor of Springer Book Proceedings, Advances in Human Factors in Communication of Design: International Conference on Human Factors in Communication of Design (AHFE), Sep 2016 - Present
- Scientific Board, International Conference on Affective and Pleasurable Design (AHFE), Sep 2015 - Present
- Editorial Board, New Design Ideas (Journal), Nov 2017 - Present
- Reviewer, International Journal of Design Research
- Reviewer, She Ji: The Journal of Design, Economics, and Innovation
- Reviewer, International Journal of Food Design
Education/Academic qualification
Bachelor, BA (Hons) Design (Visual Communication)
Doctor, Doctor of Philosophy (Design Studies)
Master, Master of Design (Advanced Practices)
Master, Master of Education (Designing Powerful Learning Environment), The University of Hong Kong
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education
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Emotionally Adaptive Interaction Techniques for Enhanced Learning Experiences
Ho, A. G., 2026, Springer Series in Design and Innovation. p. 39-63 25 p. (Springer Series in Design and Innovation; vol. 59).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Preliminary Evaluation of Facial Expression Tracking for Understanding Emotional Dynamics in Designers’ Decision-Making During the Design Process
Ho, A. G. & Chau, P. W., 2026, In: International Journal of Human-Computer Interaction. 42, 4, p. 2813-2830 18 p.Research output: Contribution to journal › Article › peer-review
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Cross-Cultural Differences in Emotional Response to Visual Information
Ho, A. G., 2025, Springer Series in Design and Innovation. p. 65-75 11 p. (Springer Series in Design and Innovation; vol. 49).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Emotion-Adaptive User Interfaces for Intelligent Systems
Ho, A. G., 2025, 2025 4th International Conference on Intelligent Mechanical and Human-Computer Interaction Technology, IHCIT 2025. p. 198-201 4 p. (2025 4th International Conference on Intelligent Mechanical and Human-Computer Interaction Technology, IHCIT 2025).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Impact of Neurofeedback on Emotional Response to Visual Communication Design
Chau, P. W. & Ho, A. G., 2025, Springer Series in Design and Innovation. p. 76-86 11 p. (Springer Series in Design and Innovation; vol. 49).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Understanding Emotion-Driven Visual Design for Smart City Well-Being
HO, A. G. (PI)
1/12/25 → 30/11/26
Project: Research
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Emotional Landscapes of Dongdaemun Market: Shaping the Collective Identity of the Korean Community
HO, A. G. (PI)
1/02/25 → 31/01/26
Project: Research
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Bridging Art and Design with Technology: Explore the New Possibilities in Creativity
HO, A. G. (PI), LO Chi-hang (CoI), Sunny LAM Sui Kwong (CoI) & WONG Yi-lin (CoI)
1/11/23 → 31/10/24
Project: Research
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Bullet points: Constructing an information hierarchy with symbols from emotional perspectives
HO, A. G. (PI)
1/10/22 → 30/09/23
Project: Research
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Guiding Emotion: Constructing New Approach for Design Studies
HO, A. G. (PI)
1/01/20 → 31/12/21
Project: Research
Activities
- 9 Organising a conference, workshop, ...
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AHFE 2023 International Conference on Human Factors in Communication of Design, 2023
HO, A. G. (Chair)
2023Activity: Participating in or organising an event › Organising a conference, workshop, ...
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AHFE 2023 International Symposium on Creative Technology and Digital Media, 2023
HO, A. G. (Chair)
2023Activity: Participating in or organising an event › Organising a conference, workshop, ...
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AHFE 2022 International Conference on Human Factors in Communication of Design, 2022
HO, A. G. (Chair)
2022Activity: Participating in or organising an event › Organising a conference, workshop, ...
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AHFE 2022 International Symposium on Creative Technology and Digital Media, 2022
HO, A. G. (Chair)
2022Activity: Participating in or organising an event › Organising a conference, workshop, ...
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AHFE 2021 International Conference on Human Factors in Communication of Design, 2021
HO, A. G. (Chair)
2021Activity: Participating in or organising an event › Organising a conference, workshop, ...
Prizes
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Young Design Talent Award, InnoBrand 2007, Brand identity design, HK
HO, A. G. (Recipient), 2007
Prize
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Bronze Award, International Logo Biennial Award, Brand identity design, CN
HO, A. G. (Recipient), 2006
Prize