The Impact of the Invisibility of Homosexual Identities in Mainstream Advertising on the Self and Identity Formation of LGBT Youth in Hong Kong

Activity: Talk or presentation › Oral presentation

Description

A paper presented at the 23rd International Conference on Research in Advertising (ICORIA) 2025: Advertising with a Purpose – Creating Impact through Research Excellence, organized by European Advertising Academy, Rotterdam, The Netherlands.
Period26 Jun 2025 → 28 Jun 2025
Degree of RecognitionInternational

Keywords

  • heteronormativity
  • homonegativity
  • homosexual identities
  • invisibility
  • self-perception
  • social acceptance