Sustainable City Branding and Imaging from Youth Perspectives of Local Culture and Identity

Activity: Talk or presentation › Oral presentation

Description

A paper presented at the 22nd International Conference on Research in Advertising (ICORIA) 2024: Moving forward, looking back: advertising in the advent of AI, organized by European Advertising Academy, Thessaloniki, Greece.
Period27 Jun 2024 → 29 Jun 2024
Degree of RecognitionInternational

Keywords

  • city branding
  • emotional appeals
  • Image communication
  • local culture and identity
  • Multimodal semiotics
  • Young locals