Locality and Local Identity Discourses in Post-handover Hong Kong Brand Advertisements

Activity: Talk or presentation › Oral presentation

Period24 Jul 2019 → 28 Jul 2019
Degree of RecognitionInternational

Keywords

  • Belongingness
  • Branding strategy
  • Emotional affections
  • Identity discourses
  • Locality
  • Multimodal semiotics